A Smart Production

‘A Smart Production’ was founded in 2014 by Tea Smart and Elizabeth Marshall, who have over 10 years combined experience in the film and commercial video industries.

Agent Video UK

Video training and services for Estate & Letting Agents

Gain instructions and wow clients with high quality video content

Become a Pro at Video with our Agent Video training courses

In the property and lettings market, people want confidence and assurance from their agents. There are many ways people can feel confident about their choice of agent. They can look for firms being members of trade bodies and they can enquire about the experience and qualifications of individual agents. An estate agent firm that meets this criterion will find itself in demand, and there are ways that estate agents can improve the standard of their employees, deliver training and offer proof to clients that their employees can provide the service people require. Training is also important for developing new skills and offering new services or features to your audience. While there have been many changes in the property and rental market of late, the emergence of the internet and digital mediums have changed the way estate agents operate. To this end, video content is essential, and if you can’t deliver quality video content to your audience, you will struggle to gain instructions and be recognised as a reliable firm. Become a pro at video and win more instructions At Agent Video, we are pleased to offer training courses that will ensure you or your team members will become a pro with video. Training is important because:

  • It ensures all team members have the skills and knowledge to do their job
  • Training provides employees with confidence in what they are doing
  • Having trained employees provides a better standard of service to clients and customers
  • Studies indicate trained employees are likely to be more content, boosting productivity and staff retention
Knowing that training is essential, it is important for estate agents and letting agents find the most effective training course for their needs. Every firm is different, but the benefits of video training make this a suitable option for most agents. Video training is the ideal solution for many reasons Video is the ideal platform for learning and staff training. Hiring a professional to offer one to one or even one to many training can be costly, and it is often inconvenient. Whether you bring a professional to your premises or you must send your team to a training centre or centralised location, it needs to be organised, your normal routine will be disrupted and not everyone likes to learn in this manner. Therefore, you can never be sure what return and benefits you will receive with one to one or one to many training. Video training courses provide great benefits, including:
  • Staff members can watch the video in their own time or at allocated times when their schedule allows
  • There is no need for staff members to miss work or alter their diary to take the training
  • Video training can be paused and rewound/replayed making sure everyone can understand what is on offer
  • Employees who are absent from work and who would have missed a specific training day don’t miss out
  • Video training courses are cost effective
At Agent Video, we understand the power and importance of video. Therefore, we use video training to deliver training that ensures you and your team become experts on video. If you want to engage your audience in the best manner, video content is vital, and Agent Video is here to help you.

Echo Video

Here at Echo Video we offer a wide range of video production services and always work closely with our clients to find the story that they want to tell and then find the best way to tell that story.

Property Videos

Since 2009 Luke Power and his team have been providing property video tours for Property Developers, Commercial Property, Holiday Accommodation and Estate Agents.

Sole Media

Sole Media can help all estate agents and letting agencies with promoting their properties with a cost effective video service. We have the capabilities to film inside and outside and can turn videos around in 48 hours.

The Marketing Cafe

TMC works with many well known names in the UK estate agency sector. From London to Ayrshire we deliver high quality video and content marketing services for national and local brands.

Video Ideas for your Estate & Letting Agency

You know that video content is essential for your estate and letting agency, but you don’t know what to record. This is a very common problem for property professionals and given that you will likely be very busy with your core tasks, you may not have a lot of time to conjure up ideas that will help you create videos that connect with your audience. We can help you develop video ideas for your estate and letting agency At Agent Video, we are proud to say that we have helped many estate and letting agents create video content, and we know what your audience is looking for. This means we can provide you with video ideas for your estate and letting agency. The following examples may give you a start in creating video content that ensures your business prospers. Showcase your team with videos People like to know the professionals they are working with. Estate and letting agents will often develop a working relationship with their clients, and this means that people want to know a bit more about the people they must rely on. There is also a lot to be said for the camaraderie shown by a team, so showcasing your team provides insight into the people working at your agency. There is also a chance for teams to showcase their experience, their expertise and their past triumphs, all of which can help gain instructions. Place the spotlight on individual team members Showcasing the team is a sensible idea and video content can shine a light on individual members of staff. This is a fantastic way to allow your audience to get to know team members, to find out the experience and expertise held by members and it showcases why you are the company who people can trust and rely on. Share testimonials from previous clients In the social media age, testimonials are essential. People want proof that you can deliver what you say you can, and video content is likely to be the best standard of proof you can offer your audience. Asking existing clients to speak for a minute on camera about how happy they are with your services will make a massive difference in persuading prospective clients to use your services. Offer house price updates You need to show that you are fully informed about the market and that you are up to date with the latest details and prices. Video content can be made quickly and cheaply, allowing you to share up to date information with a minimum of fuss and effort. Sharing house price updates provides relevant information to your audience and it indicates you are a company that can be relied upon in the industry. Offer rental yield updates Like the reasoning behind offering the latest house prices, creating video content of a team member running through the latest rental yields for your area is a great idea for making videos. Not only does this provide useful information to your audience, it is the sort of content that is likely to be shared on social media, helping you to raise awareness of what you offer. Offer updates about local area The local area is as important as the property when it comes to sales or letting. Therefore, if you use video content to showcase the local area, you increase the chances of making prospective buyers or tenants feel confident about moving to the area. You also make prospective vendors or tenants more confident about choosing you, because it shows you have Compare roads or local areas Articles where you compare roads or areas are popular for estate agents, so you can imagine that video clips where you show footage of these areas will be even more popular. Video footage allows people to get a feel for what a road or area has to offer, and it can make finding a home for a viewing or feeling comfortable in a new place easier. Carry out interviews with local solicitors or mortgage brokers While estate agents and letting agents provide important services for their clients, they cannot provide all the help and support a client needs. You can direct your clients to professionals that you trust and showing videos of the professionals you trust is a great way to make the overall process easier for clients. Interviewing relevant local professionals provides an interesting service for clients and it will hopefully help your firm develop a relationship with other firms, allowing you to tap into their audience. Showcase local companies It is also worthwhile highlighting the services provided by firms you trust and like in your local area. This will confirm that you have a genuine local presence and interest in your area, which can only be of benefit when it comes to being viewed as a local estate agent that people trust. Equally, if you shine a light on local firms, they will share this content, and this can help you develop your audience. There is also a greater likelihood. Promote properties you have for sale or rent When you are looking for ideas when it comes to video content, don’t overlook the most obvious example. Create video footage of the property you are trying to rent or sell. A video walkthrough is a brilliant tactic to have at your disposal in promoting homes, and it will also make your firm more appealing to vendors and landlords, so there are many benefits to gain from this strategy. Run a video competition Competitions are very popular on social media, so it makes sense that running a competition via video will be just as useful for your firm. If you are looking to fully utilise the power of video, consider making the entries based on video. Asking entrants to film themselves at your store, by an advertisement for your company or at a local landmark while saying something positive about your company is a wonderful way to encourage user generated content. This acts as a validation for your firm, this content is more likely to be shared and you will be able to use this content later for your own promotions. Use Facebook Live Live video content on social media is becoming extremely popular and Facebook is looking to promote live video content as much as they can. This means they have tweaked their own algorithms to give live video content more importance on timelines, so you can reach a lot more people. Live video content is a wonderful way to introduce yourself, it’s a chance to share breaking news and it can be a less formal way to talk about the market or local properties. With this style of footage, make sure you have rehearsed what you are going to say but equally, don’t worry about it being pitch perfect; your audience understands that live footage isn’t always going to be spot on. Run a Facebook Live competition Following on from the importance of Facebook Live, use this medium to run a competition. If you trail a live video competition for a set time and date, you will increase the number of people who tune in because they will know that they need to be watching to win. This bumps up the number of views, which sends out a positive signal to Facebook and their algorithms will likely help you appear in more timelines. People love competitions and given that you can create long term benefits with this style of content, it provides a few benefits that estate agents and letting agencies can benefit from. All these ideas should provide you with a starting point for making videos and all these ideas are of benefit and interest to your audience. No matter what message you share with video content, it is best to deliver content that is relevant to your audience, which is informative to them and which will help position you as a firm that can be relied on. If you’re looking to be the number one choice in your area when it comes to estate and letting agencies, come and speak with Agent Video. We’re know what your audience needs, and we know how you can connect in the most effective manner, so get in touch.

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