Learning organisations lead the way

I am often asked: “What if we invest in our staff and they leave?” I always answer: “What if you don’t and they stay?” Everyone in the property industry will appreciate that having the highest quality staff, well-motivated and managed, knowledgeable, skilful, customer focused and performance driven is the biggest single contributor to success. Where these attributes are missing, a…

How Social Media Marketing Can Help Your Estate Agency Generate Relationships & Win New Business

As the name suggests, there is a “social” aspect to social media and this is why it is the ideal platform to generate relationships. A relationship is about two parties coming together and being able to talk, engage and have a conversation is the starting point in developing a relationship. You’ll also find that most people agree that a good…

10 Wicked Content Ideas for Your Estate Agency

While most people agree that a business website should have a blog that offers insight into your company and what you do, a lot of people struggle to come up with content ideas. Not everyone thinks that the estate agency industry is a thrilling one, but you’d be surprised at how many great topics you can talk about, which are…

Importance of Providing Local Comprehensive Property Reports for Your Estate Agency

When it comes to being an estate agent, you want to provide value in everything you do. This is actually the case for all businesses but when you consider the sums of money involved in the property market and the importance of a transaction, you need to make sure that your provide your audience with every reason to feel confident…