It is one thing to have an informative and exciting blog for your estate agency, but people need to read it. No matter how persuasive or engaging your content is if no one reads it, your estate agency doesn’t benefit. Therefore, you need to promote your blog and make sure the right people see it.
Agent Blogs have provided us with ten wicked ideas on how to market your estate agency blogs:
- Build an email list and promote your blog in a weekly mailout
- Engage in local or industry forums, and have your blog link as your signature
- Create infographics of the information or findings of your blog
- Go live on Facebook to announce the launch of a new blog post
- Guest blog on sites or for accounts with a shared audience
- Compile old blog posts and make a PDF, eBook or book
- Find relevant local or industry hashtags and use these when promoting your blog
- Pin your most recent or best-performing blog post to the top of your social profile
- Advertise your blog
- Create a video of your blog content and share on YouTube and other video platforms
Build an email list and promote your blog in a weekly mailout
Your estate agency should have an email list, as this is one of the most effective ways to reach out to people who have already shown an interest in your services. An email reaches people where they make decisions, and have time to peruse what you have to say. You’ll also find you can go into more detail in an email newsletter, while still leaving people looking for more, allowing you to direct them to your site.
Sending out a regular newsletter to your audience makes sense and if you have informative blog content, sharing this in your email newsletter benefits you and your audience.
Engage in local or industry forums, and have your blog link as your signature
An underrated method of being active online and developing a positive reputation in your area or industry is to be active on forums. This activity takes time, but it is also informative for you, allowing you to stay abreast of the latest industry news and information.
Your role on these forums is to be helpful and informative, not to promote. You want to be considered a good character on the forum, and someone who uses their knowledge and expertise to assist others. If you do this, people will look at you positively.
If you have a link to your blog content in your signature, people can come across your content naturally.
Create infographics of the information or findings of your blog
When it comes to impacting social media, images work brilliantly. If you can place essential or relevant information into an infographic, you’ll grab attention straight away. If people want more information on the topic, they’ll visit your blog, but don’t worry if the infographic provides people with everything they need to know.
The main reason for creating blog content is to develop your reputation and ensure people view you as a reliable source or option in the estate agency industry. If you provide people with relevant information, regardless of the format, it achieves this result.
If you create infographics, be sure to brand every piece. Hopefully, your content will be shared near and far, and if it does, you want people to know you created the original content.
Go live on Facebook to announce the launch of a new blog post
Facebook supports live content, and it pushes your audience towards this material. Your followers will be informed of your live content, and if you schedule the content in advance, you can build up interest for the launch of the material.
In the live transmission, you should discuss the blog topic, and provide further details on the matter. You can give a link to the blog post, and hopefully, a lot of viewers will click on the link. If you generate a lot of traffic soon after launching a page, it sends a positive signal to search engines, which could result in a further SEO boost.
Guest blog on sites or for accounts with a shared audience
Guest blogging isn’t a new strategy, but it remains an effective one to draw traffic to your blog. By selecting the right partners, you place yourself and your content in front of people who should have an interest in what you do. Hopefully, this will drive more interest in and traffic towards your blog.
Don’t forget to let others guest blog on your site, as this can also help to create new followers for your content.
Compile old blog posts and make a PDF, eBook or book
It is essential you use old content in a suitable and effective manner. Don’t just let old blogs gather dust or be forgotten about. If they are of merit and you believe they still offer value to your audience, repackage them and use them in a different way.
If you compile this blog content, you can create a PDF, an eBook or even a physical book. This content can be given away or sold, depending on the quality and quantity of your content. Even if all you do is create a book and give it away for free, think about what it will do for your reputation in the local area.
If you give a free book to clients, you aren’t any old estate agent; you’re the estate agent who wrote the book on the local market. This will make you an instant expert for many people, and this will hopefully drive traffic to your site and agency.
Find relevant local or industry hashtags and use these when promoting your blog
Hashtags remain an critical way to connect with people on social media. You can create your hashtags, but if you want to grow your audience and connect with people, it is best to utilise existing hashtags which are relevant to your business.
Post with a link to your blog and a relevant hashtag or two, and all being well, people using and searching these hashtags will find your post, and link through to your site.
Pin your most recent or best-performing blog post to the top of your social profile
If there is a post that has performed well or which stands out, make it a centrepiece of your social activities. By pinning this to your page, anyone who visits your profile will see it, increasing the potential traffic heading towards your blog.
Advertise your blog
If you want people to visit your blog, advertise it. You can effectively, and affordably, run Facebook ads to your leading blog posts. By selecting a target audience and directing them towards the most relevant blog posts for their needs, you can connect with people who want to use your services.
Create a video of your blog content and share on YouTube and other video platforms
Hopefully, you’ve learned about the importance of repurposing content, and once you have written a blog, don’t stop there. Go ahead and create a video, or videos, around this blog topic, and then share it on leading video platforms.
The more places your content is shared, the more chances you have of being found by your audience. Also, video content influences SEO, so sharing videos may help you rank higher on Google.
If you think people will benefit from reading your blog, you need to ensure as many people see your blog as possible. Agent Blogs help you create blog content, and they can point you in the right direction when it comes to advertising your blog content, so get ready to drive traffic towards your business.